A website redesign in response to a shift in their specialised, emissions-reducing formulations; that help customers make thousands of products that bind the modern world together.
Awarded bronze for best use of digital from the industrial and basic materials sector at the Digital Impact Awards 2023.
Taking an existing brand and expanding it to create a digital experience that aligned with Synthomer’s current and future needs.
Guidance on imagery use improved Synthomer’s approach to showing their materials usages as well as ensuring their visual impact and consistency.
Prototyping interactions was a key part of the process. As their products evolved beyond water-based themes, the motifs and themes in my initial designs also adapted accordingly.